Business Model

ODM

SANG GO DAE – It produces the best snow flakes!

BUSINESS MODEL

The machine is the start.
Revenue comes from the installed base.

As the number of installed machines grows, revenue repeats through ingredients, parts, menus and spaces.
Below is how a partner earns, and the routes available for entering a market.

Revenue Structure

ONE-TIME

Machine sale — once, at installation
Initial setup and training

RECURRING

Ingredients — repurchased every month
Menu and recipe collaboration
Parts and after-sales service
Store and experience-space operation
Operating standards and training

Revenue does not come from the margin on one machine. It comes from the size of the installed base.

Routes to Market

ROUTE 01

Beverage Collaboration

Beer, highballs and sours served as snow. New chilled menus placed on a beverage company’s existing sales network. A pilot starts at three outlets, three menus, eight weeks.

ROUTE 02

Brand Store

Machine, ingredients and recipes bundled into one store format and replicated. A single outlet earns from five lines — menu, machines, ingredients, training and service. Standardised after the first store is proven.

ROUTE 03

Snow Experience Space

Tourism, events and showrooms. The machine becomes tourism content, and the experience in turn creates demand for machines. It can be proven first as a small urban experience centre.

The three routes do not compete. Recognition built by one increases the sales of the other two.

Lineup by Market